Target Takes Aim at Amazon Prime Day

Competing against Amazon (AMZN) – Get Inc. Report is not easy for rival retailers as it projects its Prime service to have 152 million users in 2022. The online retail giant’s subscriber base is also a key to its success with its annual sales event Prime Day.

walmart (WMT) – Get Walmart Inc. Report made a play to challenge Amazon Prime Day with its Walmart+ subscriber base, which amounted to 32 million subscribers in 2021, as it rolled out Walmart+ Weekend on June 2.

Now, Target (TGT) – Get Target Corporation Report is the latest major retailer to take on Prime Day, which Amazon launched in 2015. Target seems up for the challenge, as being a one-stop online shopping hub means being able to supply everything to consumers that is under the sun.


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