E-commerce: everything you need to know in 2024- FULL GUIDE

Created on 4 April, 2024 • 35 views • 32 minutes read

No one can deny at the present time the extent of the success of 

e-commerce and its very widespread spread, thanks to the technological development that we are witnessing, and thanks to the presence of multiple electronic payment methods and the facilitation of the process of shipping products from anywhere in the year, as well as easy e-marketing methods that can be used, such as content marketing , as well as Email marketing and other methods.

Indeed, the growth of e-commerce is increasing incredibly day by day, in addition to the possibility and ease of access to all the tools you may need to start any business more than ever before, as well as the people who can buy your products.

It is worth noting that the field of e-commerce in general has increased due to the spread of the Corona virus and everyone’s reliance on online shopping because it is more secure than paying in cash and having to leave the house to buy household needs. The simplest evidence of this is that Amazon’s website revenues increased very significantly last year. .

For reference, statistics show that retail or e-commerce sales are constantly rising and that 80% of people now shop online. Experts expect that e-commerce retail will reach $4.13 trillion this year, and that phone commerce will take 72% of the market share of e-commerce. These are already enough to get you started with your e-commerce business and establish your niche in the market.

But with these possibilities available to start an online commerce business come many challenges, and there are many things you must do to ensure your success in this field!

First, you must establish the basics and a firm plan for your e-commerce business, such as what you will sell online and how you will sell it. You must determine how you want to deal with the world of e-commerce, and what are the things that will help you succeed; With a solid business plan and some professional tools.

You can build your brand and start your own digital commerce business in no time. For reference, my friend, we recently launched a new professional course on the marketer’s website through which you can learn the complete strategy that enabled us to achieve more than $86,000 through Shopify and e-commerce. You can learn more On the course through this link.

What are the types of e-commerce?

Sure, you want to start building and running your online store, but that won't happen without educational content, and the best place to start researching and learning is by looking at the different types of e-commerce business models and websites.

Once you know what business models are available, it will be easier to determine how to run your online store, and how to monetize it, so let's take a closer look at the different types of business models for online commerce or digital commerce in general.

Business-to-business (B2B)

The business-to-business e-commerce model is exactly what it sounds like, because it's where businesses sell products to other businesses, and product types include anything that enhances another business's business practices.

The best examples of B2B businesses are software companies, because they provide software that helps other companies work, and they have no connection to ordinary consumers, and there are many examples that exist at the present time.

Business-to-consumer (B2C)

The business-to-consumer e-commerce model is companies that you and I visit on the Internet every day to buy things such as clothes, books, etc. Therefore, this model is considered a very clear model for many people, and there are many giant digital commerce companies that follow this model. Such as Amazon , eBay, etc.

It is also important to remember that B2C companies do not have to be present online only, such as Amazon. Rather, these companies can have physical stores on the ground, as is the case with most major retailers. This is a very important feature and contributes to the development of projects greatly.

Consumer-to-consumer (C2C)

The consumer-to-consumer business model is a reflection of the traditional business model, where one consumer makes a product and sells it to another consumer, and consumers may use platforms such as Amazon, Etsy, or eBay to sell their products to other consumers.

In addition to the possibility of using online e-commerce tools such as WooCommerce to create an online store on the website of consumers who want to sell their products, as well as the Shopify platform and many other platforms (we will discuss them in detail in this comprehensive guide).

Consumer-to-business (C2B)

The last model of digital or e-commerce models is from consumer to business. This is where the consumer or individual entrepreneur sells his products or services to companies. There are many examples of this model, but the most famous is the freelance consultant or freelance graphic designer who sells... Its designs or provision of services in general to major companies.

What are the different types of e-commerce websites?

Regardless of the digital commerce business model you choose, they all have one thing in common in the end, which is working on the Internet, and this means that you need a website and this we previously touched upon in the article “The best way to create a website and profit from it in a year.” 2024”

Therefore, it is also necessary to know the different types of e-commerce sites, and below we will show you the different types that must be taken into consideration so that you are fully aware of these matters:

Single Brand website

An individual brand website is a website that sells the products or services of one company or one person only. It is considered the most common website for people who are beginners in the field of e-commerce. An example of this website is the Patagonia website .

If you go to the Patagonia website you will find only Patagonia brand products, there are a lot of sites that come like this, so if this site suits your needs and you have your own products, you can create a single brand website.

Online retailers

The next type of e-commerce website is also popular, especially for large retailers. Online retailers are stores that wholesale products of other brands.

For example, the Dick's Sporting Goods website is a place where you can buy different types of sporting goods and outdoor clothing from different brands, but of course in quantities so that you get the wholesale price, which is exactly like the Alibaba website .

Affiliate websites

Retail selling is not the only option for making money through electronic neighbor sites, because there are many other options, and among the best and most famous of them currently are affiliate marketing sites , and the most important feature of them is that they are suitable for those who do not have special products, as well as those who cannot sell wholesale.

An affiliate website is where someone sells another brand's products on their site in exchange for a certain commission, so if you create a website and can attract a large number of followers, creating a website based on this type is a great way to generate additional revenue.


Marketplaces are another type of e-commerce. A marketplace is a website where individual entrepreneurs can display their products for sale. There are many examples of this type of site, but the most common is certainly Amazon, followed by eBay or Esty and many other sites.

These sites provide a wide online market through which any type of product can be displayed, and then the site receives a commission from the owner of the product when it is sold. So if you have an idea for an online marketplace that you know will be successful, there is no better time than now to start your website.

How to make money from an e-commerce website?

Since digital or e-commerce is about providing a product or service, it is important to understand the different revenue models as you set up your e-commerce site. You can choose one or more of these income sources. Here is a quick summary of the different ways to make money through: Your e-commerce website:

Dropshipping :

Drop shipping is where you sell a product on your website in exchange for a commission, but all shipping operations are handled by the brand of the product you are selling. Speaking of this point, I advise you to read the article “Drop shipping: How to make more than $1,000 per month.”

Affiliate Marketing:

Affiliate marketing is considered one of the most popular types of marketing in recent times, and it is a marketing process that you carry out for a specific product or service in exchange for a designated percentage of the price of the product that you sell “commission,” and according to what we previously talked about above and mentioned many sources of profit from it.


Profit from subscriptions falls under the list of service sites, or sites that provide certain services in exchange for a monthly or annual payment, and there are many sites that profit through subscriptions to their services, such as SEO optimization sites , as well as sites for spying on competitors, cloud storage sites, and these things.

White labeling:

White labeling occurs when a person buys a product from a specific company, then renames it and repackages it. Of course, this may sometimes be useful for those who want to build their own brand or trademark.

Finally, there are many different types of revenue, but these are the most common models for new retail brands, so try to exploit them on your site, or at least exploit one of them.

What is the best blueprint for starting a successful business? (very important)

The future of digital commerce is incredibly bright, but starting a business is a daunting task that requires many steps and decisions that must come together at the right time, so we have compiled a comprehensive blueprint for starting a successful business based on the tasks you face when searching for a profitable business. Starting its operation and developing it.

* Choose a specialty or field [Niche]

To start any successful online business, it is essential that you find the right place and thing. What is your area of ​​expertise? What marketable knowledge or skill do you possess? Is this skill relevant to the market?

You need to have an idea of ​​the type of business you will be running, so start by researching the market, look at other companies in your sector, know what they are doing right or wrong, and when looking at a successful example in an e-commerce business, try to benefit from their experience in reaching To clients, try to benefit from their experience in website design, and find out what their business models are.

Try to get as many business ideas as possible, since the digital commerce market is growing very rapidly, and therefore you will face a lot of competition. You will need to do some serious thinking about what distinguishes you and your business from others before starting work on your business, and by talking about... At this point, I strongly advise you to read this comprehensive guide entitled “The Comprehensive Guide to Choosing a Profitable Niche”

* Product selection

The first plan for building any business is to know which products you want to sell online, wholesale or direct to consumer. This is often the most difficult part of starting a new business.

So we'll highlight strategies you can use to find different product opportunities, explore the best places to look for product ideas, and finally take a look at popular products to consider.

Solve the customer's problem

The customer does not search for any product unless he sees that there is a problem facing him and there is a product capable of solving this problem. Therefore, solving the customer’s problem is always considered an effective way to develop a product that people want.

The more you look closely and notice the common frustrations with an existing set of products, the more you will be able to recognize the pain points and small annoyances that customers face in their daily lives, which will help you develop and learn products that resonate with customers.

Consider your professional experience

Has working in a particular industry helped you gain and learn the ins and outs of that industry? Do you have specific skills or experience?

Maybe you have a particular skill or set of experiences that make you more knowledgeable than the average person about a particular topic; Turning your expertise into an online business is a smart way to enter the market with an advantage that is not easy for others to replicate or copy.

For example, Retro Supply is an online store that sells digital assets to graphic designers and illustrators inspired by history. The founder of this store is Dustin Lee. He worked as a freelance designer on freelance platforms , and gained a lot of experience.

Then he created a store to sell digital assets to other designers. Certainly, his career and professional experience helped him greatly, so you must take your professional experience into account because it is an essential element for success here.

Capitalize on trends early

Identifying a trend early enough can be a big win for a new business. Early recognition allows you to carve out a niche in the market and establish yourself as a leader before others have a chance to do so. Thanks to the nature of digital marketing , your paid spend will likely be lower. And the opportunities to build long-lasting SEO traffic are more abundant.

But there is an important point that you must keep in mind, do not confuse fashion with the real trend. Fashion can offer you great marketing opportunities, but you should not build your business on the basis of fashion. If you do that, the demand will fade away one day, so Always try to exploit new and actual trends.

Here are some ways to monitor trends so you can act quickly on potential opportunities:

Listening to social media platforms: This can mainly contribute to knowing new trends in the market. Always look at trending hashtags on Twitter, trending topics on Facebook, or use some advanced social listening tools to identify trends and monitor them all the time.

Google Trends: Always take a look at the popularity of topics over time with trends and statistics provided by Google, and see what people are interested in right now.

Trend Hunter: Trend Hunter usesdata, AI, and real humans to identify consumer insights and new opportunities that investors can exploit.

Read customer reviews on current products

Whether you sell your products online or not, there is a wealth of insights you can get from customer reviews. If you already have an online store with a lot of traction, you can see what customers are saying about current products. Are there any trends or exciting parts? Interesting comments you can use as inspiration to develop your products? Or to get an idea for a new product?

If you don't currently have a store, take a look at customer reviews of other brands and products in the industry or field you want to explore. Find out what things customers want in current products? What additional products do customers keep asking for?

This will help you greatly in knowing what customers want in the field you are interested in. If you are not sure what field, industry, or product category you want to explore, think about one demographic group and focus on the brands and products that these individuals are attracted to. .

Search for product opportunities in search engine keywords

It's no secret that organic traffic from search engines is an important marketing channel. Searching for keyword opportunities means strategically searching for a product based on the search queries people use, the number of searches per month, and the overall competition for these searches.

This approach can be somewhat technical and requires an intermediate understanding of keyword research as well as search engine optimization, but the advantage is that pairing product demand with existing keywords can be an effective way to get consistent organic traffic from Google.

But this strategy involves a lot of risks, that is, if you rely on search engine traffic, you will be overly affected by changes in algorithms made by Google, or any other company.

If you are going to rely on this strategy, remember that Google is not the only search engine where people start searching, and therefore it is not the only place to search for keywords. We previously talked about this in the article “Your comprehensive guide to using keyword research tools and spying on competitors.”

Online marketplaces also have their own search functions, which means a lot of keyword data too, so here are some tools you can use to uncover popular search terms, which may help you find the perfect product to sell:



Keyword Tool


Helium 10



Browse what's popular in online marketplaces

If you prefer to sell different products in your online store, you can still get inspiration by checking out what is popular on other online marketplaces. Browsing through sites like Amazon or eBay and browsing the best-selling products etc. will create a lot of ideas for you about Popular products to start with.

Here, my friend, are some links that you can start with, which contain very valuable information, and of course these links are from their original, famous, very reliable and tested sites as well:

Amazon Best Sellers or Best Selling Products

Most wanted products on Amazon

Most requested items on Esty

Best selling items on Esty

Most popular items on eBay

Most popular items on Kickstarter

The best-selling or most popular products on Amazon or other sites are a potential source of inspiration, so try to take advantage of them. To delve deeper, you can consider using a tool like Jungle Scout , which helps you identify best-selling products and popular sellers by allowing you to filter on... By price, sales and other attributes.

*Verify the product idea

Now that you have developed your product idea or got the idea for your product, and you know who you want to sell to, you now need to know whether you can actually implement your idea or not. In other words, you need to know if your business is viable or not. Therefore, you can use several criteria to evaluate the feasibility of your product. Evaluation criteria can be divided into two main categories: market-based criteria and product-based criteria.

Firstly, market standards, which are the factors that will affect your product and business model, so you will want to take a look at the factors described below:

Market size and demand for your product or service

Find out who your competitors are

Is your product idea an actual trend or a new fad?

Will customers be able to get your product or service locally?

Know your target customers

Once you've looked at these factors and have an idea of ​​where your market is headed, and who you're specifically marketing to, you can now move on to the second set of criteria, which are product-based criteria:

Potential selling price

Potential coding of your product or service

How many types or styles of products you will stock

The size, weight, and sturdiness of your product, if you're selling a physical thing

Are you likely to experience seasonal fluctuations in purchasing?

Is your product consumable, disposable or perishable?

Are there any regulations or restrictions around your product?

After considering and examining these factors, you now have to move to the next step, which is analyzing the results shown. Looking at the market and product-based criteria can give you an idea of ​​how much it will cost you to start and operate your online business. For example, if you sell a product Financially, if the pricing point is low due to market rule, you will need to sell a larger number of pieces of the product to obtain a higher profit, and thus the success of your idea will depend on selling your product to the largest possible number of customers.

It is also worth noting at this point that you should know that digital products are cheaper to create compared to physical products. However, the pricing of digital products may be higher depending on the value that these products provide, and for this reason small business owners or individual entrepreneurs prefer to start with digital products.

These criteria can give you a good idea of ​​the capabilities of your product or service, and help you avoid common mistakes that people make in the market. After examining all these factors and examining their results, if you can confirm that there is a sufficient market for your product, you can move on to other aspects of your business. .

* Determine how you will get your product

After getting the idea for your product and making sure of the idea of ​​​​its application, you must now know where you will get this product, especially if you are selling a physical product, you will need to discover a model to obtain it and ship orders to your customers, and there are some models that you can explore here:

Make the product

The first option for providing the product is for you to make the product yourself. This option is very convenient if your product is something that you can get the ingredients for and make cheaply, such as soap, homemade pottery, or electronic products such as books, tools, etc.

If the product is made by hand, you will need to buy components in smaller batches to start. Your profit margin will be lower, but at the same time you will have greater ability to control cost and risk, so you can scale up when you have more resources. Personally, I prefer to rely on digital products. Being easier and better.

Using manufacturers

If you do not have the experience or tools to make the product yourself, you can partner with a manufacturer. This option only makes sense if you have a product and plan to sell it in large numbers. Manufacturers usually ask you for orders in large quantities, so you will need to be able to Cover the cost of these larger orders if you decide to go this route.

Wholesale purchase and resale

This option will mean purchasing commercial or standalone versions of the product you want and selling them through your store at a markup, so you won't have much control over the prices here. This is because the manufacturer sets the purchase price, and the market sets the markup, so your profit margins won't be quite as high. Profit margins are usually less than 50%.


This is a good option if you don't want to handle moving inventory yourself. Dropshipping involves another partnership that will ship the product after someone orders it.

Since there is no cost to start the product on your part, your profit margin does not exceed 20%. It is also worth noting that this matter has some suspicions of prohibition since you do not own the product to sell, and therefore you must make sure of this matter first if you decide to rely on this method.

These are the most popular options for obtaining the product you want if your product is physical. However, if your product is digital, such as providing different designs, or different services that are provided on the Internet, you will not need to use any of these things.

* Research and prepare

You've found your product, evaluated its potential, and got a supplier, but before venturing into e-commerce you'll need to conduct thorough research on your competitors so you know what you're up against, and how you can differentiate your activity or business from theirs.

Find the best competitors in your space and do some research about their history and business model. Ask yourself what methods they follow, and how you can emulate them and beat them. Also dig deep and discover the things that people are looking for in your field of work or specialty and discover how you can provide it in your own way.

You will also need to identify the obstacles that prevent you from starting in your field of work, and how you can overcome them; You should also ask yourself some questions, knowing the answers to which will help you start your business in a more organized way. Will you need to invest in advertising? Will you need e-commerce software? Paying for expensive photography equipment or design software? If the answer is yes and you do not necessarily have the money for that, what are the solutions? What can you do with what you have? It's okay to start small and simple when creating an e-commerce business.

Also identify any gaps in the market that you believe your product can fill. Even if you are offering something that already exists, there is no need to worry about this matter. Just try to present this thing in a professional way that no one else can do. Once you have determined where you stand in the market and the value you will bring to the customer consider conducting the famous SWOT analysis .

Which represents to you the strengths, weaknesses, opportunities and threats that you may face. This can help you identify potential obstacles and plan better for the future of your e-commerce business. Strengths and weaknesses are usually things you can control, such as:

Company culture

Your customer base

Geographic status, or geographic selection

intellectual property


On the contrary, opportunities or threats are things that you cannot fully control but you can plan for such as:

Place suppliers in your market


Position your competitors

Market trends

Funding gaps

All of these things can threaten and disrupt the functioning of your business, so planning to confront these matters and always keeping them in mind can have many benefits.

*Create your business

After completing all the previous steps, which are considered the basis for your business, you now move on to the steps to start implementing your project and certainly the first and most important plan is to determine the name of your business or brand.

Naming your business

Naming your store is one of the most difficult aspects of starting an e-commerce business, because you'll need something that catches the eye, describes your brand, and hasn't been used before. A good brand name will instantly set the tone for your store.

For example, Death Wish Coffee Store, this name tells you that the store is dedicated to people who want the strongest coffee you can buy, and therefore the name plays an important role in strengthening the company’s brand.

You will also need to choose a domain name or domain suitable for your project, and it is preferable that the name of your store be the same as the domain name in order to make it easier for customers to reach you, so keep these points mentioned below in mind when you choose the domain name or domain, or the appropriate business name in general. :

Keep your name short, easy to pronounce and easy to spell

Try to make the name unique and on-brand

Avoid using commas and hyphens in the domain name

Also avoid double and duplicate characters

You can also use some advanced tools that help you come up with names for your business based on the main keywords that customers search for products on your store. The most famous of these tools are Nameboy and WpBeginner .

After getting several ideas for your project name or domain name, it is necessary to make sure that it has not been used before. In order to do this, you can use some famous sites to make sure that the name you chose is available, and if it is available, you can buy it from these sites. Also, the most famous of these sites are GoDaddy , Enom, and IONOS .

It is also necessary to register your business as an intellectual property, public company, or corporation. Each of these options will have benefits and drawbacks, so consult a lawyer or legal expert if you can.

Create a logo for your business

The second step after choosing the appropriate name for your business is to choose a logo that is appropriate for your business and consistent with the name you have chosen. The logo will help you distinguish yourself in the market among competitors. There are many options that you can use to get your own professional logo.

The first, of course, is to use one of the freelancers on freelance sites if you do not have sufficient experience. If this option is not suitable for you, you can use one of the online tools to create a simple logo, such as Hatchful by Shopify or Logojoy.

But avoid making the common mistakes that many people make, such as using unattractive clip art, or making the logo too complicated, and it is also necessary to make sure that your logo looks good in black and white.

Create your online store

Now that you're ready to launch, it's time to choose a platform and create your online store. Creating an e-commerce website can be difficult, but there are many e-commerce platforms you can choose from.

But you must know that electronic platforms are classified according to many criteria, the first of which is certainly the licenses and conditions imposed by each platform, then the type of sales or products that you will sell, the nature of the parties involved in the sales process, etc. Therefore, it is important that you pay attention to all of these standards so that you can Choose the platform that best suits you.

There are also some other criteria that you must take into consideration when choosing the platform you will work on, and many people do not pay attention to these criteria, which leads to not choosing the appropriate platform in the end.

The most important of these factors is the software requirements that each platform requires. Some platforms need a software infrastructure and others only need a few simple clicks. The total cost of the service is also very important and you must pay attention to it. The total cost includes maintenance and exploitation costs, upgrade costs and initial costs. Absolutely.

In addition to the ease of adapting to search engines, support for multiple languages, especially Arabic, customizability, and integration with other services, try to take all of these criteria into account so that you can choose the best platform for you.

Since there are dozens or even hundreds of e-commerce platforms of various types, we have compiled some of the best e-commerce platforms at the moment:

WooCommerce platform

WooCommerce essentially works as an add-on that turns WordPress websites into ready-to-use online stores. It is characterized by ease of configuration for search engines and great customizability, in addition to providing a huge number of templates and designs that you can use in your store.

The WooCommerce platform is completely free and you do not need to pay to use it (of course, this is when you already have hosting), but like any independent commercial platform, you need hosting to work on it. If your site is based on the WordPress platform, you will not face any problem in setting up the WooCommerce platform.

Because the programming foundation for them is the same, and even if you encounter some problems, there are many lessons that you can learn from them. It is also worth noting that this platform is open source, which makes it the most preferred platform among developers. Speaking of this point, I would like to point out that we previously touched on a previous article entitled “What is the best platform to create an online store: Shopify or WooCommerce?”

Shopify platform

The Shopify platform is considered one of the most popular platforms among beginners and people who do not have any technical experience, due to its ease of use and the absence of any programming requirements for its operation. The platform provides many monthly and annual price plans, and the price of each plan differs from the other, due to the features that each plan offers. For your store.

Plan prices range from $30 to $300, in addition to a specific percentage of each sale. The platform also provides many free and paid add-ons to obtain additional functionality if you want. It is also worth noting that we previously talked about the platform in detail in the article “The Best Shopify Applications.” You must upload it to your store.”

This platform is also ideal for stores that rely on paid Facebook ads, Instagram marketing , affiliate marketing, etc., but at the same time it is not completely suitable for stores that depend on visitors coming from search engines, since it is very weak in preparing for search engines. (But this was the case in the past, but currently there are great and good developments in the platform) It also does not have much customizability, and compared to the first platform, it also does not contain a large number of templates and designs.

BigCommerce platform

The BigCommerce platform is similar to the Shopify platform in that it is suitable for beginners and those who do not have technical experience. This platform also includes many monthly and annual subscription plans, and the prices of the plans for this platform range from $30 to $250, but it does not take any specific percentage on the sales.

But at the same time, it has a specific amount of sales for each plan. If your number of sales exceeds the amount specified for your plan, you move to the next plan directly. This platform is considered good at optimizing for search engines compared to the previous platform, but it still does not have a great ability to customize. It does not contain a large number of templates and designs compared to the first platform.

3dcart platform

The 3dcart platform also includes many price plans and is completely similar to the previous platform, with plans ranging from $30 to $250. Although the 3dcart platform is considered one of the oldest e-commerce platforms, it is not characterized by wide spread compared to the Shopify or BigCommerce platform.

In addition, it is not as easy for beginners. What is special about this platform is that its designs and templates look professional, but they are designed using advanced methods and therefore may need specialized people to modify them. One of the disadvantages of this platform for us as an Arab community is that it does not support the Arabic language, and therefore It may not be suitable for many people.

OpenCart platform

The OpenCart platform is considered a free e-commerce platform, and it has many add-ons to obtain additional features and better integrate with other services. Although installing and setting up this platform requires some technical expertise, the process of managing products, orders, and other functions is easy to control.

The main template for this platform is very simple and responsive, but you may need to make some modifications to it if you want a special look for your online store.

Although the platform is free as we explained, it may be expensive due to paying for hosting , paying for platform additions, and paying for support if any malfunction appears in your store, and therefore if you see that this platform is distinct from other platforms and you have the ability to pay for If you have a technical background, this platform is completely suitable for you.

Magento platform

The Magento platform is also considered one of the distinctive platforms and comes in two different versions, one of which is free and standalone, and the other is in a service format and is directed to large companies. This platform also requires technical or programming experience.

Therefore, it may not be suitable for beginners, and the total cost of this service is also high, but at the same time this platform is characterized by high customizability, and thus through this platform you can obtain unique stores that are unlike any other store.

Salla basket platform

This platform is Saudi Arabian and has spread widely in the recent period due to the features it offers. The platform has 3 business plans, the first of which is free but with very limited features, the second is priced at 99 Saudi riyals per month, and the last plan for large stores is for 299 Saudi riyals per month.

expandcart platform

We should also not forget to mention the expandcart platform , which is considered the first Arab platform in the field of digital commerce and provides places to create digital stores to sell products with ease. The platform also has 3 different packages, and you can choose a package on an annual basis instead of relying on the monthly system, and prices start from approximately $20 per month. and above.

Whatever platform you choose to work on, you should also know that there are some very important things that contribute greatly to the success of your project, the most important of which is the quality of images of the products.

The pictures of the products must be of high quality and illustrate the product from all directions and angles. The description of the product must also be accurate and concise, and attract the reader’s attention. You must also pay attention to the font type of your online store, it must be clear and clearly visible. harmonic.

In addition to all of these things, you must make sure that the design of your store is compatible with mobile phones and tablets, because most purchases at the present time are made through the phone, and therefore if your site is not compatible with different devices, and it appears inconsistently on phones And tablets will lose a lot of customers and visitors.

* Marketing your new business 

In order for the perfect plan for any business to be complete, marketing must be included as a key factor. Once everything is planned and all the previous steps are prepared, it is now time to tell the world about your new business and start selling your products.

The previous research steps should give you a lot of information about your target customers and an idea of ​​the ideal place to display your products, so try to take advantage of this information and market yourself.

Also try to use social media platforms such as Facebook, Twitter, and Instagram, as they are considered the ideal places for marketing at the present time. Try to try all the different marketing strategies, such as partnering with affiliate marketers, or using landing pages, or other different strategies.

If you can, try investing in a customer relationship management [CRM] platform. These systems or tools can collect detailed information about customer demographics, preferences, and behaviors. All of this information will help you deliver the right messages to the right people at the right time, leading to To increase conversion rates.

Also set up an email list, so you can have a base of people you know, who are genuinely interested in your products, and you will have a direct line of communication with these people.

Therefore, the visibility of your ads, promotions, and discounts will increase very significantly, and you can also get reviews from customers after a period of use, which will help you in your marketing campaigns very much, if these reviews are positive.

I hope, my friend, that I have succeeded in clarifying many matters related to e-commerce. By reaching this point in the article, I very much applaud you and thank you for that. I hope that you achieve the desired benefit from this article. Thank you for following us and good luck to you in your academic and professional life.